According to a report, Apple gets hugely preferential leases just to
open its stores in certain cities and locations. Why is anyone
surprised?
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It seems that Apple is retail's Botox.
The minute an Apple store appears in a shopping mall -- or, say, a
vast famous New York railway station -- somehow the area becomes
prettier and more devastatingly young.
The Next Web reports
that Apple is continually offered ludicrously favorable incentives just
to be the next shiny dance partner for a city or a shopping mall.
Apparently, authorities in Grand Central Terminal and Salt Lake City
didn't bother with annoying complexities as some (or any) rent or share
of profit in order to encourage Cupertino to erect a little more glass,
white and silver in their vicinities.
ABC News suggests that the Utah city offered 5 years free rent.
This follows from a New York Post report
that Apple is only paying $60 per square foot at its new store in Grand
Central Station -- as opposed to a restaurant that has to pay $200.
Apple isn't even reportedly required to share any of its profits, as are
almost all other stores there.
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